For my Fashion Promotion and Marketing module I have to do a rebranding and I decided to do Zuhair Murad but firstly I had to do a mood board on myself. My mood board was about everything that inspires and influences me.
The second moodboard is one on the label that I'm rebranding.
The last of my moodboard is trying to demonstrate my target market and my main competitors. As i am trying to hit the evening wear target market, I would pit myself against the like of Monsoon and Coast. I would want to aim for the high end of high street so that my garment could have the best standard of materials and manufacture for high street.
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