The Blogging Phenomenon

Ever since the invention of the internet it has become easier for opinions and information to be expressed. Blogging has fairly recently taken off as famous fashion bloggers have now become the centre of the fashion world. Bloggers such as the Style Rookie have captured the ideas of designers and magazine editiors with there imagination. Now it's easier for people on the street to share there views and opinions about current events and anything else that might catch you mind.

Designs for Zuhair Murad

For my Marketing and Promotion project I've had to do a re-branding. I have chosen Zuhair Murad, the fabulous Haute Couture designer. I'm trying to bring back a more high street level although he already has a ready to wear collection, it mainly for people with a celebrities budget. So I thought that it would be a brilliant idea if I could show the possibility of his kind of garment being accessible to the wider market.

It's been 4 years since she released Back to Basics, which took a lot of influence from the 20's 30's and 40's, but Aguilera has released a fantastic new album- Bi-On-Ic, this album is moving with times and has a electric pop feel to it but she keeps her oldest fans happy with a couple of melodic ballads.

However, I'm really liking this newest sound, Always one to try and push herself this album is a testament to her status as one of pop's finest. Her first single of the album, Not Myself Tonight I think will be hit in the clubs and a great summer anthem. Below is a link  so you can see her video.

 http://thehypefactor.com/christina-aguilera-not-myself-tonight-music-video/

If this project was real!!!

If this project was a real relaunch of the Zuhair Murad brand then the relaunch party and or event would need to have publicity and advertisement throughout the fashion world. When a brand is launch a press release is sent out to the fashion magazines, news channels and blogs. However, to hit the right target market you must hit the on the right market level with your press release, it would of no use to target lower end high street stores if your brand is for example a high-end evening wear.

So with my brand I would have to hit the stores like Karen Millen and Coast, so the my competitors could see what I have produced. I would want to target the higher end of Fashion Magazines, so I would target Elle, Vogue, Tatler and Harper's Bazaar. When advertising on New channel's, I could go for mainline news of I could try and focus just on Fashion Television. So I think that I would try and get a repeated slot on Fashion TV. I would also put it on YouTube, although it not for News but if you make hit on YouTube there is no end to where the information can spread. I would also ask Sky News and possibly the BBC to put it on their news.

There are three main Fashion blogs that I would try and get to advertise the relaunch.
http://fashionista.com/

http://goop.com/

http://gofugyourself.celebuzz.com/

I haven't decided to really advertise in newspapers because the market for newpapers is slowly shrinking If i had to however, then I would probably got for the Daily Mirror.

Brand Relaunch Report.

Zuhair Murad

Relaunch Report.

Zuhair Murad, the famous haute couture designer is launching a new high street level clothing line. His Haute Couture collections are superb and dazzling and his high street clothing line seems to be continuing that theme. Be prepared to see some enchanting evening wear coming your way from

Zuhair Murad!


The opening of his new store will be one Thursday 1st July 2010, In the Cabot Circus, Bristol at 10:00 am.

Launch Party to take place afterwards- Invitation only.

“Although his spring summer collection is loaded with historical echoes, it is made contemporary through the juxtaposition of references; heavy with rough with smooth, shapes over, rawness there. There are folds, rushes and layers of the finest materials to create its passion and purity.”

Ok so here is another piece of work for my Fashion Promotion and Marketing project. This is my swing tag, if my relaunch of the Zuhair Murad highstreet line were to go ahead then this would be the swing tag for the line. I have also had to creat the logo for the line, so I decided that I would keep it fairly simple and use his name.

Mood Board

For my Fashion Promotion and Marketing module I have to do a rebranding and I decided to do Zuhair Murad but firstly I had to do a mood board on myself. My mood board was about everything that inspires and influences me.

The second moodboard is one on the label that I'm rebranding.

The last of my moodboard is trying to demonstrate my target market and my main competitors. As i am trying to hit the evening wear target market, I would pit myself against the like of Monsoon and Coast. I would want to aim for the high end of high street so that my garment could have the best standard of materials and manufacture for high street.